Small Business Saturday
From Wikipedia, the free encyclopedia
In 2010 the holiday was promoted by American Express via a nationwide radio and television advertising campaign. That year Amex bought advertising inventory on Facebook, which it in turn gave to its small merchant account holders, and also gave rebates to new customers to promote the event.
American Express publicized the initiative using social media, advertising, and public relations. At least 41 local politicians and many small business groups in the United States issued proclamations concerning the campaign, which generated more than one million Facebook "like" registrations and nearly 30,000 tweets under the Twitter hashtags #smallbusinesssaturday (which had existed since early 2010) and #smallbizsaturday.
Cinda Baxter, founder of the 3/50 Project, was a national spokesperson for Small Business Saturday. The 3/50 Project encourages consumers to commit to spending $50 of their current monthly budgets with independently owned small businesses they care about.
The Twitter hashtag #SmallBusinessSaturday has existed since early 2010 and was used to promote small businesses on any Saturday (not solely that Saturday between Black Friday and Cyber Monday). The hashtag was used in a manner similar to #FollowFriday to highlight favorite local businesses.
Flemish House Art Gallery and Jewelry Studio
600 Market Street
Johnsonburg, Pa. 15845
I will be open 11 to 4 tomorrow